Articles by Ben Comer - Pharmaceutical Executive

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Articles by Ben Comer

Best to Market

Feb 1, 2012

Pharm Exec's Brand of the Year: Abbott's Humira

Prizing the Eye : Brent Saunders, CEO Bausch + Lomb

Feb 1, 2012

Pharm Exec speaks to Bausch + Lomb CEO Brent Saunders about how he turned around "a very troubled company".

Brand of the Year: Humira

Feb 1, 2012

Rich data on the clinical side, combined with flexible marketing and outreach to payers, have pushed Humira to the top ranks of powerhouse drugs...

Top Medical Innovations 2012

Jan 1, 2012

A selection of the recent breakthrough technologies showcased at the Cleveland Clinic's Medical Innovations Summit.

Give It to Me Straight!

Dec 1, 2011

Patients want to take a more active role in treatment decisions. Drug facts boxes in DTC ads represent a crucial element of informed consent.

Artists & Ad Men

Dec 1, 2011

Some of the most creative and influential graphic designers and illustrators did time in pharma marketing.

Pharm Exec's 2012 Pipeline Report

Dec 1, 2011

It's a neck and neck race toward safer, faster, and medically superior treatments. Which organizations have what it takes to jockey their products into the winner's circle?

The Rx Club's 25th Anniversary Show

The Rx Club Show celebrates 25 years of honoring the best in creative pharmaceutical advertising
Nov 1, 2011

Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?

Josef von Rickenbach: The Enterprising CRO

Oct 1, 2011

Josef von Rickenbach, President & CEO, Parexel

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