Articles by Ben Comer - Pharmaceutical Executive

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Articles by Ben Comer

Comparing Apples to Broccoli

May 1, 2012

In late March, the Supreme Court debated the merits—or lack thereof—of the Obama Administration's Patient Protection and Affordable Care Act. Can you match the analogy with the Justice?

Scotland, Independence, and Pharma

Apr 1, 2012

What does a Scottish vote for independence mean for Big Pharma investment and healthcare funding and delivery in the UK?

Pharm Exec Ad Stars 2012

Apr 1, 2012

This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.

Only Connect: Finding the Key to Digital Marketing

Mar 7, 2012

Jim Currie and Baber Ghauri talk to Pharm Exec about making connections that resonate with audiences in a digital world.

The (Life) Science of Digital Connections

Mar 1, 2012

Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma

Betting on Bigger Data

Can endless information explain what makes us human?
Mar 1, 2012

In the rush to collect as much patient data as possible, are we sacrificing quality for quantity? Ben Comer reports.

Brand of the Year: Humira

Feb 1, 2012

Rich data on the clinical side, combined with flexible marketing and outreach to payers, have pushed Humira to the top ranks of powerhouse drugs...

Best to Market

Feb 1, 2012

Pharm Exec's Brand of the Year: Abbott's Humira

Prizing the Eye : Brent Saunders, CEO Bausch + Lomb

Feb 1, 2012

Pharm Exec speaks to Bausch + Lomb CEO Brent Saunders about how he turned around "a very troubled company".

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