|
Mar 1, 2002
By:
Joanna Breitstein, Sibyl Shalo
From flacks and hacks to spin doctors and drug pushers, the cliches used to describe healthcare public relations professionals have fostered an image of PR that is, if not downright sleazy, at least suspect.
|
|
From the outside, the giant agency holding companies swallowing up Big Pharma's marketing business look much the same. But one has a unique model for building global pharma brands.
Feb 1, 2002
By:
Sibyl Shalo
Pharma could be one lucky industry. A new age in global agency networking has begun, one in which individual talents and agencies are striving to join seamlessly in an internationally organized
|
Feb 1, 2002
By:
Sibyl Shalo
More than 700 organizations are certified by the Accreditation Council for Continuing Medical Education (ACCME) to provide such programs for healthcare professionals.
|
Feb 1, 2002
By:
Sibyl Shalo
Medical advertising agency Cline, Davis & Mann learned that things are not what they seem when women make decisions about medicines. A study of 1,175 females aged 18 to 60 conducted by Harris Interactive for CDM's Acuity HealthGroup may help pharma marketers dispel widely held notions about consumer use of over-the-counter (OTC) and prescription (Rx) medications.
|
|
Promising opportunities for e-business created an optimistic mood at the 2001 ePharma Summit.
Jan 1, 2002
By:
Sibyl Shalo
Although other trade shows and industry events suffered cancellations and poor attendance after the September terrorist attacks, November's ePharma Summit in Philadelphia was largely unaffected.
|
|
Full-time advocacy raises the US association's public profile and that of its CEO, Alan Holmer.
Jan 1, 2002
By:
Wayne Koberstein, Jill Wechsler, Sibyl Shalo
If you support the pharmaceutical industry, you will applaud Alan Holmer and the Pharmaceutical Research and Manufacturers of America he presides over. You might disagree with some of the details. But mud you will not sling, nor buy every critic's case against this protector of the industry.
|
This year's list of creative winners and their categories embodies an ironic twist befitting an O. Henry story.
Dec 1, 2001
By:
Sibyl Shalo
In O. Henry's popular short story, The Gift of the Magi, a poor young couple sacrifices their most prized possessions to buy each other meaningful gifts. It turns out that those sacrifices
|
Dec 1, 2001
By:
Sibyl Shalo
Who calls the shots within pharmacy and therapeutics (P&T) committees? A recent survey of P&T committee members published in the September issue of Formulary, shows that only a few key players do.
|
Nov 1, 2001
By:
Sibyl Shalo
Tamar Hosansky may have a better grasp of the potential impact of the September 11 terrorist attacks on pharmaceutical marketing than the Wall Street and media analysts that threaten doomsday scenarios. From her vantage point as editor of Medical Meetings, the outlook isn't as grim as many believe, but changes in continuing medical education (CME), medical association meetings, and conference travel policies are sure to come.
|
|
PharmExec Blog
Follow Us
RSS
Bookstore
