Articles by Beth Herskovits - Pharmaceutical Executive

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Articles by Beth Herskovits

Real Simple at Roche

Feb 21, 2007

Drug giant is streamlining R&D to focus on five disease areas--three of them new.

The No-More-Pneumonia Fund

Feb 21, 2007

First-ever Advance Market Commitment offers guaranteed price for vaccines in poor countries.

The Bottom Line in the Plavix Case

Feb 21, 2007

Patent challenge has hurt Sanofi-Aventis, Bristol-Myers Squibb, which are considering their next move.

Will New Flu Vaccine Fly?

Feb 14, 2007

CSL Biotherapies hires branding agency to prepare for possible product launch later this year.

Asthma Brands on the Rebound

Feb 14, 2007

Teva plans NBA-themed campaign for re-branded ProAir.

'Valuing' Managed Markets

Feb 14, 2007

Companies put new emphasis on marketing to managed care.

Rx for Global Domination

Feb 7, 2007

Otsuka forms new strategic unit that will focus on development, commercialization.

Faster, AztraZeneca! Pills! Pills!

Feb 7, 2007

Drug giant cuts jobs, vows to speed up drug development.

Facelift or Saving Face?

Feb 7, 2007

FDA drug safety proposals don't represent major overhaul.

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