Articles by Ben Comer - Pharmaceutical Executive

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Articles by Ben Comer

Top Medical Innovations 2012

Jan 1, 2012

A selection of the recent breakthrough technologies showcased at the Cleveland Clinic's Medical Innovations Summit.

Artists & Ad Men

Dec 1, 2011

Some of the most creative and influential graphic designers and illustrators did time in pharma marketing.

Give It to Me Straight!

Dec 1, 2011

Patients want to take a more active role in treatment decisions. Drug facts boxes in DTC ads represent a crucial element of informed consent.

Pharm Exec's 2012 Pipeline Report

Dec 1, 2011

It's a neck and neck race toward safer, faster, and medically superior treatments. Which organizations have what it takes to jockey their products into the winner's circle?

The Rx Club's 25th Anniversary Show

The Rx Club Show celebrates 25 years of honoring the best in creative pharmaceutical advertising
Nov 1, 2011

Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year?

Three Decades of Politics and Pop Culture ... on Drugs

Oct 1, 2011

Three Decades of Politics and Pop Culture ... on Drugs

Josef von Rickenbach: The Enterprising CRO

Oct 1, 2011

Josef von Rickenbach, President & CEO, Parexel

Mind the Gap!

Aug 1, 2011

No one doubts the importance of health expenditures ? but then, euros, like dollars, don't grow on trees

An IOU to Big Pharma Regarding EHR

Aug 1, 2011

It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.

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