Articles by Joanna Breitstein - Pharmaceutical Executive

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Articles by Joanna Breitstein

MD Helpdesk

Sep 1, 2002

Physicians and the medical societies they belong to lag behind patients in building effective online communities. Although industry observers dismiss doctors as "late adopters" of new technology, the truth is that healthcare professionals will collaborate over the web only when they deem it beneficial-when it saves time or money or improves the quality of patient care.

Drugs for Bugs

Sep 1, 2002

A court's recent and unexpected decision to invalidate GlaxoSmithKline's (GSK) patent extension for market-leading antibiotic Augmentin (amoxicillin clavulanate) has competitors scrambling to grab its market share and position.

Spending Hits a Wall

Promotional growth peaks in 2001, marketers hold their breath for 2002
Sep 1, 2002

Pharma companies invested a hefty $12 billion in promoting to physicians and consumers in 2001, according to Scott-Levin. But after the highs of 2000, spending in 2001 seemed stunted-a growth rate of 9 versus 13 percent.

INDUSTRY INSIDER: Toward Competitive Intelligence

Sep 1, 2002

Pharma companies may need to take a closer look at the way brand teams and corporations as a whole use competitive intelligence (CI)-across multiple functions-or they risk missing lucrative opportunities.

Then . . . and Now

Sep 1, 2002

Just a year shy of its 120th birthday, Dorland Global Health Communications is returning to its roots. As both the original and new name of the company, Dorland is contemporary yet sustains the agency's heritage, according to Rita Sweeney, president and COO.

Survey Shows TV's Preference

Aug 1, 2002

A majority of US television stations are using the same number of, or more, video news releases (VNR) and satellite media tours (SMT) to supplement health stories than they were one year ago, according to a recent survey conducted by DS Simon Productions, a media communications company. That is important news for pharma companies and their public relations partners, who are using those vehicles more than ever to communicate scientific research findings to consumer audiences.

The Business of Health, Now Online

Aug 1, 2002

It's true that a PR pro's work is never done, but the Wall Street Journal is helping to make it easier. Agency execs can get a sneak peek at the next day's coverage by logging onto the newspaper's new online health-specific portal, Health Industry Edition, the night before.

Partnering for Healthy Literacy

Aug 1, 2002

Pfizer's Florida: A Healthy State program will soon begin to analyze the effectiveness of its high blood pressure and Type 2 diabetes disease education programs.

Weighing HRT's Benefits

Aug 1, 2002

Like most large prospective clinical trials, the National Institutes of Health's arm of the Women's Health Initiative (WHI) raised more questions than it answered. In an effort to bring clarity to the "hormone debate," investigators evaluated the long-term effects of combined estrogen and progestin hormone therapy on menopausal women primarily in regard to heart disease, but also in regard to osteoporosis and breast and colon cancer.

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