Articles by Beth Herskovits - Pharmaceutical Executive

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Articles by Beth Herskovits

Brand of the Year

Feb 1, 2007

Gardasil embodies the kind of links between science, commercialization, and humanity that typify great pharma breakthroughs. It turned a medical success story into a campaign of empowerment. Merck used visionary science to produce a vaccine with the potential to eradicate the third-most-common cause of cancer worldwide, and taught girls how to talk about sensitive issues.

Fighting for Access

Jan 31, 2007

Physicians still slow to restrict prescribing data from sales reps as New Hampshire case goes to trial.

Pfizer Debuts 2007 Marketing Line

Jan 31, 2007

Drug giant's new style features brains over brawn.

King of Super Bowl Sunday

Jan 31, 2007

Unbranded campaign with American Heart Association kicks off with much fanfare.

Pfizer When It Fizzles

Jan 24, 2007

Kindler's Strategic Direction Is Neither, Say Cranky Analysts

How to Fight Medicare Reform

Jan 24, 2007

Experts offer strategies for blocking repeal of non-interference bill.

Patent Challenges

Jan 24, 2007

FTC is looking to ban reverse-payment settlements and pharma must tread with caution.

In Pharma We Trust?

Jan 17, 2007

Consumers say no, and they're watching which companies are naughty or nice.

Teaching an Old Market New Tricks

Jan 17, 2007

Novartis' upcoming anti-hypertension combo and campaign target noncompliance.

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