Jul 1, 2002
By:
Joanna Breitstein
Students or executives interested in entering the pharma marketing arena-or pros looking to brush up on basics-can get some industry insight and practical advice by checking out two recently published books.
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Jul 1, 2002
By:
Joanna Breitstein
The 500 attendees of the spring 2002 ePharma Summit, which included pharma marketers, e-communications managers, and technology providers, maintained a "buyer beware" outlook. As healthcare companies integrate technology applications into offline activities, they continue to seek definitive return on investment (ROI) from those initiatives.
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Jul 1, 2002
By:
Joanna Breitstein
Consumer publications have devoted significant space and attention to hepatitis C, also known as HCV, for the past several months. Although it's tempting to attribute that buzz to actress Pamela Anderson's public declaration that she contracted the condition from her ex-husband, MÖtley CrÜe guitarist Tom-my Lee, the truth is that pharma companies and government organizations were active in that disease area before 1997, when the National Institute of Health (NIH) held its first consensus conference on the topic.
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Jun 1, 2002
By:
Joanna Breitstein
Terminally ill patients often wonder about the roles of timing and fate in determining their life's course. If only they had been tested or diagnosed earlier; if only the doctors had found the tumor before it metastasized. As purveyors of science and administrators of public health, the world's pharma companies and physicians struggle to intervene earlier-indeed to predict and prevent disease-before it's too late.
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May 1, 2002
By:
Joanna Breitstein
The Oscar-winning film A Beautiful Mind landed a place in history by raising disease awareness through its portrayal of mathematician John Forbes Nash Jr.'s struggle with schizophrenia. With a main character clearly outside the stereotypic box to which most Hollywood depictions of psychiatric patients routinely fall-consider Psycho and Me, Myself and Irene-the film brings insight, awareness, and education about mental illness into the realm of popular culture.
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May 1, 2002
By:
Joanna Breitstein
A recent study in the Archives of Pediatric Adolescent Medicine found that a tabletop asthma monitoring device can help improve kids' asthma management skills and positively affect health outcomes.
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May 1, 2002
By:
Joanna Breitstein
As the fanfare over the sequencing of the human genome fades, the spotlight turns to the "shovel and pans" companies offering the tools investors are betting on to make "gene to drug" a reality.
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May 1, 2002
By:
Joanna Breitstein
The number of internet users accessing the web through wireless devices is likely to skyrocket in the next five years as web-enabled cell phones and PDAs proliferate.
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May 1, 2002
By:
Joanna Breitstein
Spouses are slightly more likely than adult children to be the primary caregivers for Alzheimer's disease (AD) patients, according to Consumer Health Sciences' Alzheimer's Disease Caregiver Project.
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