Articles by Joanna Breitstein - Pharmaceutical Executive

ADVERTISEMENT

Articles by Joanna Breitstein

Market Pulse: Spouses Know Best

May 1, 2002

Spouses are slightly more likely than adult children to be the primary caregivers for Alzheimer's disease (AD) patients, according to Consumer Health Sciences' Alzheimer's Disease Caregiver Project.

Insider Profile: BIO Ventures Beyond the Beltway

Apr 1, 2002

With more than 70 employees and a $30 million budget, the Biotechnology Industry Organization (BIO) fulfills an unconventional role for a trade organization.

Mapping Industry's Hotbeds

Apr 1, 2002

Regional economic developers have a special relationship with the biotech industry. Maturing biotech companies represent real investment, growth, and job opportunities for the regions they inhabit.

Conference Capsule: Round 2002: Invest in Biotech

Apr 1, 2002

This year's BIO CEO & Investor Conference 2002, held at New York's Waldorf=Astoria in February, drew more than 16,000 analysts, pharma and biotech executives, and financial media, its largest audience to date.

Interaction Education

Apr 1, 2002

Sage Publications launched Integrative Cancer Therapies,

What Women Want

Women First HealthCare markets hormone replacement therapy and other products for females over 40. Since Ed Calesa resumed the role of president and CEO in 2000, the company has become a rising star in the world of specialty pharmaceuticals.
Apr 1, 2002

Ed Calesa knows women-or rather, he understands the female market. After starting his career as marketing research manager for Roche, he co-founded Health Learning Systems in 1971 and pioneered the use of continuing medical education as part of the healthcare promotional mix. There he developed and implemented two of the earliest and most successful initiatives targeting female baby boomers. Launched during the drive for women's liberation in the swingin' seventies, Calesa's campaigns helped open a dialogue between opinion leaders and women, addressing contraception and the use of formula for newborns. During nearly 20 years in that position, he gained an

Calling All Nurses

Mar 1, 2002

Many people say that TV is the ultimate influence on US society. If that's true, then Johnson & Johnson is on the road to success with its new ad campaign to end the nursing shortage in the United States.

Insider Profile: Life After Prilosec

Mar 1, 2002

AstraZeneca and its purple pill entered the public's consciousness with a multibillion dollar advertising campaign and helped it take leadership in the gastrointestinal market.

Just for Kids

Mar 1, 2002

The Massachusetts Medical Society, publishers of the New England Journal of Medicine, launched a new medical journal targeting pediatricians and physicians that treat young adults.

ADVERTISEMENT

Click here