Articles by James Gregory - Pharmaceutical Executive


Articles by James Gregory

James Gregory

James Gregory is CEO of Corporate Branding, a global brand-strategy and communications firm.

The Secret
May 1, 2007

When it comes to corporate reputations, it's clear the pharmaceutical industry doesn't quite get it. (Just pick up any newspaper.) But here's the latest newsflash when it comes to managing a bad rap: You get what you pay for.

Building Corporate Brands
January 1, 2002

During the last five years, the pharmaceutical market underwent dramatic change. Most companies became far more aggressive in all forms of promotion, particularly direct-to-consumer (DTC) advertising, and the rush to create consumer demand for specific therapies brought product brands to the front line.


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