Articles by Grant Winter - Pharmaceutical Executive

ADVERTISEMENT

Articles by Grant Winter

Grant Winter


Articles
The Patient Will See You Now
October 1, 2007

If you've been thinking of online video as a toy or, worse yet, as something that's going to happen at some point in the future, let me offer you a picture: Me, a target pharma customer, on the elliptical machine at the gym, watching, no, not CNN or Katie Couric, but "Nephrology Consult 101, Unusual Causes of Renal Failure" and "Internal Jugular Central Line Placement," a pair of free video podcasts I downloaded from the Yale School of Medicine.

Watch Two iPods and Call Me in the Morning
October 1, 2006

Video podcasts open up an entirely new channel and an opportunity to reach physicians, patients, caregivers, consumers, and even the investment community.

Inside DDMAC: A Conversation with Thomas Abrams
December 1, 2005

Despite heightened scrutiny from industry advocates and the beginnings of self-imposed regulation, pharma companies' violations of DTC regulations have been getting worse, says Tom Abrams, director of FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC). Abrams has been on all sides of drug marketing, from receiving promotions as a pharmacist to creating promotions as a member of industry to regulating promotions as the head of DDMAC. As such, he's in good position to see the big picture.

Rx, Lies, and Videotape
August 1, 2004

Backlash from a government VNR provides lessons for pharma PR.

ADVERTISEMENT

Click here