Articles by Mark Bard - Pharmaceutical Executive

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Articles by Mark Bard

Mark Bard

Group Director

Articles
Public Access
September 1, 2006

When people ask how health seekers look and act on the Web, there's no one answer: The online universe has become just as diverse as the rest of the world. Nowhere is this more evident than in the latest e-health statistics that, when taken together, paint a picture of customers who are beginning to find their feet—and new finesse—online.

(Huge) Untapped Opportunity
September 1, 2004

There's a reason the political parties have formally embraced the Hispanic market this election year: The number of US Hispanic adults (age 18 and older) is topping off at almost 25 million in 2004. And there's a reason the parties are using culturally relevant messaging and Spanish-language content: 40 percent of US Hispanics are foreign born.

Keeping Customers Through Care
March 1, 2002

The direct-to-consumer marketing strategy is clear: Increase the request for prescriptions written by educating consumers, empowering them to act on behalf of their own health, and motivating them to do so.

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