Sibyl Shalo, senior editor, manages the editorial direction and content of Media Mix, Pharmaceutical Executive's marketing and media section. Sibyl's extensive healthcare experience includes writing, editing, media and government relations, medical education, and marketing communications. Her career has taken her from Washington, DC, where she wore many hats at the National Alliance for the Mentally Ill, to her hometown of New York, where she worked as a freelance medical writer and media liaison for leading public relations agencies. She held positions at New York University Medical Center and Memorial Sloan-Kettering Cancer Center before freelancing with Reuters Health. She made the full-time switch to journalism with Pharmaceutical Executive in September 2000.
It's twelve o'clock—do you know where your reps are? According to research from Health Strategies Group, lunches provide one of the few opportunities in today's short-call environment for sit-down discussions with doctors. The average length of a lunch is 13 minutes, with an average of three physicians per meeting.
For the third year in a row, Abbott Labs has made it into the top 10 companies judged by DiversityInc magazine to have the most diverse workforce. According to DiversityInc co-founder Luke Visconti, that makes Abbott, number five in the ranking, extraordinary. Merck is the only other pharma company to make the cut, but comes in at number 24, and is on a downturn—it was ranked 13 last year.
Riding around in a golf cart and listening to the conversations among hoteliers, convention and visitors' bureau representatives, and meeting planners can give you a good idea of what concerns people bringing together groups of pharma executives and their internal and external audiences.
These seven tips are designed for meetings that could have customers or prescribers present. The key is that you dont want the meeting alone to become an inducement to prescribe or purchase your products. You have to look at the context of the whole meeting. In other words, one of these tips may or may not cause problems on its own, but all these factors have to be looked at in their entirety and there's certainly some here that are more important than others.
"The worst thing in the world that any of us could do would be for one part of our CME enterprise to interfere with either the professional or legal obligations of other parts of the enterprise," Murray Kopelow, chief executive of the Accreditation Council for Continuing Medical Education (ACCME), said in his opening remarks as he addressed an initially antagonistic—if not hostile—crowd on the second day of Pharmaceutical Executive's Second Annual Med Ed Forum last month in Philadelphia.