Articles by Jann Kennan, EdS - Pharmaceutical Executive

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Articles by Jann Kennan, EdS

Jann Kennan, EdS


Articles
Sales Management Redefine Top Performers
October 1, 2004

Managers employ incentive programs to get reps passionate and focused on detailing doctors. But during mergers or acquisitions, which are huge distractions, managers need to turn up the heat on those programs.

Marketing to Professionals: Reps and Health Literacy
September 1, 2004

Research shows that consumers retain more information with visual aids, and when providers write on a prescription pad "Get active for 30 minutes three times each week," patients take it more seriously.

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