There is a difference in focus: Product and PR pros are typically interested in science, patients, and appropriate use of the drug. Procurement departments look at agency selection based on cost and deliverables.
How Digital Medicine Can Pinpoint Dosing Regimens to Optimize Drug Efficacy and Safety
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Multi-faceted Approaches to Meet Payer and Regulatory Evidence Requirements
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Overcoming the Life Sciences Content Conundrum in a Multichannel World
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