Articles by Nancy Lurker - Pharmaceutical Executive


Articles by Nancy Lurker

Nancy Lurker

Managing the Middle
July 1, 2010

Outsourcing the sales representative function can help pharmaceutical companies build on their bottom line.

The Sampling Subsidy
February 1, 2005

Physicians give only 25 percent of samples to newly diagnosed patients, along with a prescription.

Real-Time Response
September 1, 2004

Contrary to many pharma marketers' beliefs, physician behavior can, and often does, change rapidly in response to patient demand and news reports.


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