Articles by Larry Mickelberg - Pharmaceutical Executive


Articles by Larry Mickelberg

Larry Mickelberg

Web 2.0—Consumers on Demand
September 1, 2007

For pharma marketers, understanding the on-demand opportunity starts with recognizing that customers are, in many ways, ahead of the industry

Alternative Media: Prime Time for Rich Media
November 1, 2004

Pharma will grow their online budgets as they increasingly use the web to market products like automobile manufacturers.


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