Articles by Dave Ormesher - Pharmaceutical Executive

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Articles by Dave Ormesher

Dave Ormesher

CEO

Dave Ormesher is the CEO of Closerlook,, a strategic marketing firm specializing in healthcare. He can be reached at dormesher@closerlook.com.

Articles
Managing the Crisis of Marginalization
June 3, 2009

The key to managing the pharma sales force is to know when the customer wants good customer service, and when the customer needs good self-service.

Marketing to Professionals: E-Detailing as CRM
November 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

Marketing to Professionals: E-Detailing as CRM
November 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

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