Articles by Mary Johnston Turner - Pharmaceutical Executive

ADVERTISEMENT

Articles by Mary Johnston Turner

Mary Johnston Turner


Mary Johnston Turner is a principal strategist at NerveWire.

Tipping the Balance of Power With Digital Patient Information
March 1, 2002

The integration and digitization of fragmented data is about to transform pharmaceutical sales and marketing strategies. And physicians are ready to adopt the new business model of an e-prescribing network

ADVERTISEMENT

Click here