Articles by Kevin Barnett - Pharmaceutical Executive

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Articles by Kevin Barnett

Kevin Barnett


Articles
Part D Phase 2
August 1, 2005

Manufacturers will have to incorporate Part D–specific messaging into all of their current marketing materials. In addition, they should consider publication plans and CME that specifically address the needs of seniors.

Medicare: D Day
February 1, 2005

For companies that are prepared, Part D represents a great opportunity. For others, failing to react quickly enough could be a costly mistake.

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