Articles by Wayne L. Pines - Pharmaceutical Executive

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Articles by Wayne L. Pines

Wayne L. Pines


Articles
Agency Best Practice in Regulatory Compliance
February 2, 2006

The pharmaceutical industry imposes higher standards on advertising, PR, and medical education agencies than any other industry, except perhaps the financial services sector. Agencies need to keep up with constantly changing rules for advertising and promoting drugs or devices.

Public Relations: This Year's Model
February 1, 2005

Industry always relied on the "medical miracle" message. Now it must also address the harm those medicines can cause.

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