Articles by Amy Lynn Tobbagi - Pharmaceutical Executive


Articles by Amy Lynn Tobbagi

Amy Lynn Tobbagi

Direct to Consumer: Is Branding Enough?
April 1, 2005

You couldn't have missed Viagra's (sildenafil) "Devi" campaign. It's the one where the "V" in the Viagra logo turns into a pair of devil"s horns atop a middle-aged man's head. Well, FDA didn"t miss it either. Back in November 2004, the agency sent Pfizer a warning letter stating that its reminder ads for Viagra lacked risk information.


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