Articles by Benjamin White - Pharmaceutical Executive

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Articles by Benjamin White

Benjamin White


Benjamin White is a manager in the Life Sciences practice of Capgemini. Benjamin can be reached at benjamin.white@capgemini.com

Alternative Media: The Site That Could
May 1, 2005

From the start, the portal's promise was jeopardized by confusion over its core objective. The site seemed to traverse the traditional functional boundaries of marketing, sales, and information solutions.

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