Articles by Q&A: Bryan R. Luce - Pharmaceutical Executive

ADVERTISEMENT

Articles by Q&A: Bryan R. Luce

Q&A: Bryan R. Luce


Marketing to Professionals: Shaping the Future of Medicare
July 1, 2005

The cost of healthcare has become so great that it's important to review the evidence to determine whether the drug is a good value for the money. Yet, pharmacoeconomics is rarely included in the decision process.

ADVERTISEMENT

Click here