Articles by Richard B. Vanderveer - Pharmaceutical Executive


Articles by Richard B. Vanderveer

Richard B. Vanderveer

The Information Diet
September 1, 2006

Physicians seek point-of-care info and updates in friendly formats. Data should be available when and how they need it, and in exactly the right amounts.

Position, position, position
August 1, 2005

Elegant positioning strategies often fail when doctors learn that a prescribed product isn't on a patient's managed care formulary.


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