Articles by Epocrates - Pharmaceutical Executive

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Articles by Epocrates

Epocrates


Articles
Doctors' Orders: Make Marketing Informative
September 1, 2007

A study of doctors uncovers the hard facts behind what professional sales strategies work

Backpage: Feet-on-the-Street Interview
August 1, 2005

The rep's job is getting tougher. That's the major takeaway from a recent survey of reps conducted by Epocrates. The company interviewed 300 randomly selected reps who had purchased at least one Epocrates product license certificate, asking them how their jobs had changed in the past three years.

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