Tracking business by indication is critical for evaluating market performance and making accurate resource allocations
When rebate strategies are coupled with sales force and DTC spending, it results in "margin-negative" business—that is, sales that bring in less than the marginal cost of selling, promoting, and manufacturing the drug.
How Digital Medicine Can Pinpoint Dosing Regimens to Optimize Drug Efficacy and Safety
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Multi-faceted Approaches to Meet Payer and Regulatory Evidence Requirements
Sponsored By UBC Express Scripts
Overcoming the Life Sciences Content Conundrum in a Multichannel World
Sponsored By Veeva