Articles by Steve Greco - Pharmaceutical Executive

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Articles by Steve Greco

Steve Greco


Under the Influence
October 1, 2005

Sales reps should be able to access, in a central location, company-enerated influences that have affected a given physician. This type of closed- loop marketing creates a more customer-centric approach that provides etter influencer-level insight by connecting each resource, providing direction and metrics, and continually re-evaluating key influences and ROI.

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