Articles by Peter Rankin, PhD - Pharmaceutical Executive

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Articles by Peter Rankin, PhD

Peter Rankin, PhD

Senior Associate

Optimal Pricing Strategies
June 1, 2002

Pricing has never been more of a key issue for the industry than it is right now. Yet, even with the increased importance of pricing strategies, a lack of focus on critical market factors leads many manufacturers to forego profits or increase their vulnerability to aggressive payers. Aligning pricing and contracting can achieve a sustainable competitive advantage-if product managers objectively assess a product's clinical benefits and address two key questions:

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