Articles by Lesley R. Frank - Pharmaceutical Executive

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Articles by Lesley R. Frank

Lesley R. Frank


The Fair and Balanced Road of DTC
February 2, 2006

At the Division of Drug Marketing, Advertising, and Communications (DDMAC), our goal is to assure that prescription drug promotion is not false or misleading, and that it presents a balanced picture of a drug's risks, as well as its benefits.

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