Articles by Sharyn Lee - Pharmaceutical Executive

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Articles by Sharyn Lee

Sharyn Lee


Invisible Prescribers: What You Do and Don't Know About NPs and PAs
March 1, 2006

Before a pharmaceutical company dispatches a sales rep to a medical practice, the marketing department learns some basic facts about the physician: how many new prescriptions she's written, how many refills, and how much upside prescribing growth she might generate. What the rep usually doesn't know: who else—nurse practitioners and physician assistants—prescribes medications in the office, at a nearby clinic, or sometimes in a separate practice just down the hall.

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