Articles by Bob Sukys - Pharmaceutical Executive

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Articles by Bob Sukys

Bob Sukys


Direct to Consumer: Inspirational Insights
April 1, 2006

Ask for their favorite new products or advertising campaigns, and most folks in pharma marketing can easily rattle off a whole list. But ask, "What were the consumer insights behind the product or advertising?" and you may be met by a blank stare. That's too bad, because whether brand marketers are developing a current product or launching a new one, powerful consumer insights are what they need to get into the hearts and minds of their target consumers.

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