Articles by Bill Vernick - Pharmaceutical Executive


Articles by Bill Vernick

Bill Vernick

Direct to Consumer: Inspirational Insights
April 1, 2006

Ask for their favorite new products or advertising campaigns, and most folks in pharma marketing can easily rattle off a whole list. But ask, "What were the consumer insights behind the product or advertising?" and you may be met by a blank stare. That's too bad, because whether brand marketers are developing a current product or launching a new one, powerful consumer insights are what they need to get into the hearts and minds of their target consumers.


Click here