Articles by Eric Bolesh - Pharmaceutical Executive


Articles by Eric Bolesh

Eric Bolesh

Eric Bolesh is a senior analyst for, Cutting Edge Information, based in Durham, North Carolina.

Budgeting Brands in Troubled Times
March 2, 2009

Companies are tightening their purse strings just when brand strategies need to target new audiences

Lifecyle Management Planning For Yesterday
October 3, 2008

What companies need is a LCM plan for the long haul that's strategic, funded, and includes a pipeline realignment process for every stage along the way. And they need it now

Defusing the Time Bomb
March 3, 2008

Just because you're losing ground to generics doesn't mean you should put your head in the sand. Act before it's too late.

Launch on a Budget
October 1, 2006

Brand teams can no longer count on an embarrassment of riches to ensure a successful product launch.

Toward the See-Through Corporation
November 1, 2002

Consumer outrage at daily reports of new financial scandals creates a dangerous environment for corporate reputations, but pharma companies can turn the public's low opinion-and questions about rising drug prices-to their advantage if they work systematically to build long-term trust.


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