Articles by Mark Mozeson - Pharmaceutical Executive

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Articles by Mark Mozeson

Mark Mozeson


Articles
Goodbye, Willy Loman
April 6, 2009

The days of pharma sales reps going office-to-office with samples and brochures are done. These days, they need to turn their attention to payers, pharmacists, and consumers

Medicare Part D: D for Doomed?
May 1, 2006

As seniors become frustrated and Part D enrollment lags, drug benefit plans cannot grow fast enough to manage risk. Some leave the market, and others cut benefits.

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