Articles by Stephen Wray - Pharmaceutical Executive

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Articles by Stephen Wray

Stephen Wray


Articles
Conventions as Catalysts
April 1, 2007

There is a gap between what doctors want and what booths offer.

Alternative Media: Interactive=Integration
May 1, 2006

Media have become more fragmented than ever, and sales-force access to customers continues to decline. Pioneers must identify new solutions that improve on tradition.

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