Articles by Vince Parry - Pharmaceutical Executive

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Articles by Vince Parry

Vince Parry


Articles
Branding Disease
October 15, 2007

A win-win marketing strategy that illuminates, educates, and promotes at the same

What Type of Brand Are You?
June 1, 2006

Despite Rituxan's initial success, the brand team considered the long-term opportunity for future indications. Equity research studies demonstrate that a significant "halo" exists around the brand, which is bolstered by greater optimism and excitement for all B-cell mediated conditions.

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