Articles by Jim Zuffoletti - Pharmaceutical Executive

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Articles by Jim Zuffoletti

Jim Zuffoletti


Articles
Seasoned Leaders
October 1, 2008

Enter the Maturity Matrix: the future of KOL management organization.

Marketing to Professionals: Key Opinion Control
October 1, 2006

Marketing effectively to physicians in today's pharmaceutical industry is more important than ever. No longer can companies rely solely on DTC and sales force efforts to increase drug and therapeutics revenue.

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