How one conversation between a woman and her physician can make or break a brand
DPE programs should take human nature into account. It is human nature to pick up non-threatening reading material that's at eye level in the waiting room.
Realistic emotions in campaigns create the kind of conversation a woman would have with a close friend.
Supply Chain Strategy: Managing risk and opportunity in a changing global landscape
Sponsored By PricewaterhouseCoopers LLP Optimizing the Multi-Sponsor REMS Experience (Risk Evaluation & Mitigation Strategies)
Sponsored By PricewaterhouseCoopers LLP Effective Resource Planning: Reducing Clinical Project Risk and Operating Cost
Sponsored By ClearTrial