Articles by Marcee Nelson - Pharmaceutical Executive


Articles by Marcee Nelson

Marcee Nelson

Ten Minutes to Connect
April 1, 2009

How one conversation between a woman and her physician can make or break a brand

Direct to Consumer: Don't Wait
December 1, 2006

DPE programs should take human nature into account. It is human nature to pick up non-threatening reading material that's at eye level in the waiting room.

Direct to Consumer: Emotional Connection
November 1, 2006

Realistic emotions in campaigns create the kind of conversation a woman would have with a close friend.


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