Articles by Zoe Hilden - Pharmaceutical Executive


Articles by Zoe Hilden

Zoe Hilden

Zoe Hilden is a former associate of Fross Zelnick Lehrman & Zissu.

Legal: Keyword: "Infringement?"
November 1, 2006

When one company purchases another's branded trademarks as keyword search terms, the goal is to lure consumers to the buyer's site.


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