Articles by Craig Mende - Pharmaceutical Executive

ADVERTISEMENT

Articles by Craig Mende

Craig Mende


Craig Mende is a member of Fross Zelnick Lehrman & Zissu. He can be reached at cmende@frosszelnick.com

Legal: Keyword: "Infringement?"
November 1, 2006

When one company purchases another's branded trademarks as keyword search terms, the goal is to lure consumers to the buyer's site.

ADVERTISEMENT

Click here