Articles by Michael White, Camille Macchio - Pharmaceutical Executive

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Articles by Michael White, Camille Macchio

Michael White, Camille Macchio


Marketing to Professionals: Fax Me!
December 1, 2006

Doctors like direct mail as long as the message is concise and to the point. The minute you ask the doctor to actually do something with the direct mail, that's when your effectiveness starts to go downhill.

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