Articles by Kelly D. Myers - Pharmaceutical Executive

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Articles by Kelly D. Myers

Kelly D. Myers


Marketing to Professionals: Tomorrow's Changes Today
January 1, 2007

How hard is it to spot an emerging threat or opportunity in time to actually do something about it? Is it as hard as spotting a scud missile in the deserts of Iraq? As hard as identifying an underwater threat to a submarine using only sonar? As hard as spotting a consumer trend in a vast and complex business like financial services?

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