Articles by Daniella Koren - Pharmaceutical Executive

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Articles by Daniella Koren

Daniella Koren


Daniella Koren is president of DKI Direct. She can be reached at dkoren@dkidirect.com

Direct to Consumer: One Size Fits You
February 1, 2007

Pharma companies have been blasting out electronic newsletters to consumers since the advent of new media. But far too often, the content is vague and redundant, and instead of striking a responsive chord with potential readers, e-mail campaigns are more likely to prompt a strike of the delete key.

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