Articles by Mark Gleason - Pharmaceutical Executive

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Articles by Mark Gleason

Mark Gleason


Mark Gleason is managing partner of HyGro Consulting Group, specializing in strategic marketing initiatives. He can be reached at hygrogroup@attbi.com.

Articles
Marketing to Professionals: E-Detailing as CRM
November 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

Marketing to Professionals: E-Detailing as CRM
November 1, 2004

Strategic marketing plans work best when they integrate e-details with other sales activities.

More Mileage for Meetings
February 1, 2003

Savvy pharma companies are finding effective ways to leverage the high cost of live symposia by expanding them to dynamic online CME programs.

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