Mark Gleason is managing partner of HyGro Consulting Group, specializing in strategic marketing initiatives. He can be reached at firstname.lastname@example.org.
Strategic marketing plans work best when they integrate e-details with other sales activities.
Savvy pharma companies are finding effective ways to leverage the high cost of live symposia by expanding them to dynamic online CME programs.
How Digital Medicine Can Pinpoint Dosing Regimens to Optimize Drug Efficacy and Safety
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