Articles by Alex Porter - Pharmaceutical Executive

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Articles by Alex Porter

Alex Porter


Alternative Media: Search-Engine Marketing: Click, Click ... Are You There?
March 1, 2007

Are your static banner ads underperforming? Are you paying through the nose for the perfect ad position only to discover that your click-through rates are in the low single digits? Chances are that your tricked-out, flashy pharma ad is being ignored because people aren't proactively looking for the information that it's offering.

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