Articles by Alexandra Drane - Pharmaceutical Executive

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Articles by Alexandra Drane

Alexandra Drane


Direct to Consumer: The Not-So-Cold Call
April 1, 2007

Phone-based marketing might not offer the wow factor of its newer Web- and text-based cousins; however, proposing that a computer handle calls offers an innovative twist. But this concept begs the question: Who wants to speak with a computer about his health?

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