Articles by Laurence Evans - Pharmaceutical Executive

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Articles by Laurence Evans

Laurence Evans


Public Relations: A State of Drugs and Trust
June 1, 2007

Whom do you trust? If you answered "pharmaceutical companies," then you are no longer in the minority. Sixty percent of those polled for the annual Edelman Trust Barometer, a survey of more than 3,100 educated, media-informed influencers, said they trust the pharma industry globally. This is good news for an industry that was plagued with bad press these last few years.

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