Articles by Mike Maguire - Pharmaceutical Executive

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Articles by Mike Maguire

Mike Maguire


From 3-D to Pop-ups: Go Dimensional
November 1, 2007

In this age of new media, social networking, blogs, and cyber-clutter, it's easy to forget the appeal of the real—of things that you can hold in your hand and engage with physically. But make no mistake, despite all of the high-tech tools available to us, advertising still relies on evoking an emotional response by tickling the human senses.

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