Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective
Pharm Exec shines the spotlight on the creative innovators behind the best pharmaceutical ads of 2007
Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.
Court rejects one of J&J's eight claims, but trademark dispute case will proceed.
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