Sara Donnelly, Associate Editor

Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective

Pharm Exec shines the spotlight on the creative innovators behind the best pharmaceutical ads of 2007

Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.

Court rejects one of J&J's eight claims, but trademark dispute case will proceed.