Articles by Sara Donnelly, Associate Editor - Pharmaceutical Executive


Articles by Sara Donnelly, Associate Editor

Sara Donnelly, Associate Editor

Doctor's Orders
June 1, 2008

Dr. Michael Kessler and Mark Vitello of MD Mindset have the cure for the common sales pitch? Look at the transaction from the customer's perspective

Ad Stars 2008
March 1, 2008

Pharm Exec shines the spotlight on the creative innovators behind the best pharmaceutical ads of 2007

FluTube: What Pharma Can Learn from Novartis' YouTube Campaign
February 1, 2008

Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.

J&J vs. Red Cross: The Battle Continues
November 14, 2007

Court rejects one of J&J's eight claims, but trademark dispute case will proceed.


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