Articles by Kathy Magnuson, Brand Pharm - Pharmaceutical Executive

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Articles by Kathy Magnuson, Brand Pharm

Kathy Magnuson, Brand Pharm


Out of the Black Box: Marketing a Product with a Warning Box
February 1, 2008

A black-box warning needn't spell doom for your product. Here's how to take the good with the bad and end up on top.

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